Why SEO?

Search Engine Optimisation (SEO) is the only way to influence how your website ranks for natural keyword searches.

Why is this so important?

Natural, (aka organic) search results are the most viewed results on a Google search results page.

Extensive eye tracking studies have shown that the top 3 natural listings on a search results page are each looked at by 100% of the viewers.

In the heatmap above, you can see red areas on the first 3 natural search listings where most users' attention has been focused.

This is the key location on Google for visibility, and it doesn't include Pay Per Click listings. At best, paid listings garner just 50% of views.

Only 26% of all searchers click on Google’s sponsored links (PPC)
The top 3 natural listings in Google are also known as the “Golden Triangle” and dominate viewership
Over 40% of all searchers click on the #1 natural listing

Explosive growth

Using effective SEO to rank your website highly for the right keywords can lead to explosive online revenue growth and ROI.

What's more, ongoing SEO that provides consistent and sustainable results will help to anchor your position in the market. And that's where dotSEO comes in.