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Why choose us?

Some of our clients

  • Sainsburys
  • Gagia
  • Worldpay
  • Alliance & Leicester
  • RBS
  • Land Rover
  • The Scotsman
  • ACCA
  • Eton College
  • Scotts of Scow
  • RSM
  • Lewisham College
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Your objectives

My new business needs to build rankings

Have you just launched your website (or are about to)? Are you launching a new business, product or service with no established website?

My established website needs more traffic

It’s a common problem. Many businesses with established brands and websites simply don’t get the traffic to their site, or the performance and value out of their site.

My website needs better quality traffic

The right SEO agency can build natural search into your single most powerful and cost effective source of website traffic and new business.

Recent blog entries

Why use a search engine optimisation agency?

Website owners who effectively influence their natural search rankings use the services of an experienced search engine optimisation agency.

 

  • Using a proven SEO agency delivers more sustainable, more affordable and better performing search marketing than paid listings.
  • An experienced SEO agency will use a variety of techniques to establish the authority and relevance of your website to key search terms - building rankings, traffic and conversions.
  • An ethical SEO agency will have its finger on the pulse of current search engine optimisation practices, and a detailed understanding of what the search engines are looking for when they index website pages.
  • Success through an SEO agency comes from their combining this level of understanding with a deep analysis of the keywords your visitors use to find your site. This way, your search engine optimisation agency can directly influence the level and quality of traffic your website gets from search engines.

What can a search engine optimisation agency offer you?

Currency

Search engine optimisation is constantly evolving, and a specialist SEO agency should be dedicated to staying ahead of developments and keeping your website's optimisation in line with current practice.

Quality traffic
An SEO agency can undertake detailed keyword analysis to identify the primary keywords and phrases visitors are using to find your site AND then going on to convert. This is the key to turning natural search rankings into revenue, and where an SEO agency can really deliver ROI.

Website content optimisation

An SEO agency can ensure you have the correct keyword density and meta data in the content of your website, to ensure search engine visibility and credibility.

Backlink building

Backlinks, or inbound links to your site, are an important way of indicating to search engines that your site is important. An experienced search engine optimisation agency will know how to build relevant, credible and sustainable back linking for your site.

Local search

For businesses with a local reach, search engine optimisation for local searches is a key role your SEO agency can tackle.

Choosing an SEO Agency

Here's a useful checklist to provide a basis for your SEO agency selection criteria.

 

Follow these do's and don'ts for choosing an search engine optimisation agency:

 

  • Don't be fooled by any SEO agency that promises you top ten rankings. No SEO agency can guarantee this.
  • Do look for an SEO agency that focuses on quality rather than quantity of search driven traffic.
  • Don't be attracted to an SEO agency that promises you quick wins. Search engine optimisation can be a long game, and fast results can't be guaranteed by anyone.
  • Do look for an SEO agency that is realistic and transparent about the time frames in which you can expect to see results.
  • Do look for an SEO agency that takes a long term, strategic approach to sustainable optimisation for your site.
  • Don't be attracted by an SEO agency who offers one-off fees or project-based approaches to your search engine optimisation. Search marketing is a constantly changing environment and search engine optimisation needs to be closely managed on an ongoing basis.
  • Do look for an SEO agency that is focussed on ROI. There is little point achieving high rankings and driving high traffic volumes if your SEO agency is costing you more money than your natural search marketing is earning you.
  • Do look for an SEO agency that understands the whole remit of digital marketing, beyond search engine optimisation. Effective search marketing goes beyond the search engine, through to the landing page, calls to action, data collection and conversion. Your SEO agency should be able to advise on all these areas.

SMEs Ignoring Search Engine Optimisation Because Of A Lack Of Understanding

  • A quarter of marketers know little or nothing about SEO
  • Only 14% say SEO is an important part of their marketing strategy
  • 28% of SMEs aren't using relevant keywords on their website

July 2010, London, UK: A survey of marketers by SEO agency dotSEO reveals nearly a quarter of small and medium sized enterprises (SMEs) still don't know much about search engine optimisation (SEO), despite Google being the first port of call for most people looking for goods and services.

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